Vol. 24 No. 2 (2020)
New narratives in fashion influencer marketing: professional profiles and consumption models
This number includes a monograph about new narratives in fashion influencer marketing: professional profiles and consumption models. It was coordinated by Concha Pérez Curiel (Universidad de Sevilla) and Ana María Velasco Molpeceres (Universidad de Valladolid).
Published: 2020-12-31
Table of contents
Monograph December 2020. New narratives in fashion influencer marketing
New trends and narratives in fashion influencer marketing: professional profiles and consumption models Monograph introduction
- Concepción Pérez Curiel
- Ana María Velasco Molpeceres
DOI:
https://doi.org/10.17979/redma.2020.24.2.7322Stories that sell fashion: the visual merchandiser
- Carmen Llovet Rodríguez
DOI:
https://doi.org/10.17979/redma.2020.24.2.6861Activist communication activities on Instagram: the case of Spanish-speaking influencers
- Ileana Zeler
- Cristina Aguilera Morilla
- Andrea Oliveira
DOI:
https://doi.org/10.17979/redma.2020.24.2.6987Influencers and fashion on social media: analysis of top Spanish models on Instagram
- Alejandra Romero-Coves
- Dalia Carratalá-Martínez
- Jesús Segarra-Saavedra
DOI:
https://doi.org/10.17979/redma.2020.24.2.7053SEVEN Santander’s Fashion Industry: a transmedia strategy for the positioning and marketing of fashion products
- Norberto Fabian Diaz Duarte
- Carolina Raigosa Diaz
DOI:
https://doi.org/10.17979/redma.2020.24.2.7067Effect of influencers on level of engagement in Instagram posts
- Gema Oneto González
- Concepción Pérez Curiel
- Javier Riscart López
DOI:
https://doi.org/10.17979/redma.2020.24.2.7069Fashion company communication on TikTok: the case of ASOS
- Eduardo Villena Alarcón
- María Jesús Fernández Torres
- Carmen Cristófol Rodríguez
DOI:
https://doi.org/10.17979/redma.2020.24.2.7071Professional perspectives on the influence of Instagram on fashion photography
- Belén Galletero-Campos
- José Alberto Valenciano Jiménez
DOI:
https://doi.org/10.17979/redma.2020.24.2.7098Sharenting: ‘mother-influencers’ and the commercial use of children’s images
- Emma Torres Romay
- Silvia García Mirón
DOI:
https://doi.org/10.17979/redma.2020.24.2.7103The 4Es model in influencer marketing narratives: the case of Daniel Wellington
- Marga Velar Lera
- Patricia SanMiguel
DOI:
https://doi.org/10.17979/redma.2020.24.2.7106Articles (open section)
Sensory marketing and sense of smell: a case study of Zara Home
- Sara Gómez Gallo
- Sandra Lizzeth Hernández Zelaya
DOI:
https://doi.org/10.17979/redma.2020.24.2.6986Strategic use of augmented reality in marketing and education
- Roberto Berrios Zepeda
DOI:
https://doi.org/10.17979/redma.2020.24.2.7120New narratives in fashion marketing: a case study of Fashion Dramas by Vogue
- Mónica Valderrama Santomé
- Sofía Mallo Méndez
- Verónica Crespo Pereira
DOI:
https://doi.org/10.17979/redma.2020.24.2.7161Relational Marketing and Brand Community: the Case of Netflix
- Cristina González-Chans
- Matías Membiela-Pollán
- Manuel Cortés-Cuns