Vol. 26 No. 1 (2022)
Interaction of Marketing and Artificial Intelligence: trends in the Digital Society
This number includes a monograph about Interaction of Marketing and Artificial Intelligence: trends in the Digital Society, It was coordinated by Francklin Rivas Echeverría. Kauel Inc. (USA), Federico Santa María Technical University (Chile), Pontificia Universidad Católica del Ecuador Headquarters Ibarra (Ecuador) and Universidad de Los Andes (Venezuela)
DOI: https://doi.org/10.17979/redma.2022.26.1
Published: 2022-06-30
Table of contents
Monograph June 2022. Interaction of Marketing and Artificial Intelligence
A model for predicting demand in pharmacies
- Dulce Rivero Albarran
- Stalin Arciniegas Aguirre
- María Fernández Badillo
Automated content verification in European public broadcast media: initial analysis of the use of artificial intelligence
- César Fieiras Ceide
- Martín Vaz Álvarez
- Miguel Túñez López
Artificial intelligence in the workplace: role conflict and well-being
- Jorge Cruz-Silva
- Sylvana Gordillo-Pérez
Articles (open section)
Plant-based drinks: perceptions of consumers and non-consumers of dairy products
- Pablo Augusto Vailati
- Ana Alejandra Fuentes Cuiñas
- Juliana Gomis
Study of the entrepreneurship and social marketing strategies of the BioFactory (BioMudaSe) in Sergipe-Brazil
- Dhione Oliveira Santana
- Dayane Soares
- Iracema Aragão