Vol. 01 No. 08 (2012)

DOI: https://doi.org/10.17979/redma.2012.01.08

Published: 2019-06-06

Table of contents

Articles (open section)

Electoral campaigns and political advertisement in the United Kingdom

  • José Rúas Araujo
DOI: https://doi.org/10.17979/redma.2012.01.08.4730
Pages 3-39

Agenda methodologies in the study of public opinion as the basis of the political communication

  • Fermín Bouza
DOI: https://doi.org/10.17979/redma.2012.01.08.4731
Pages 41-54

Political polarization and media negativism. Similarities and differences in the press of the right and the left in the regional and municipal elections of 2011

  • Antón R. Castromil
  • Palmira Chavero
DOI: https://doi.org/10.17979/redma.2012.01.08.4734
Pages 55-81

Political communication in democratic Spain (1976-2012)

  • Pere Oriol Costa
DOI: https://doi.org/10.17979/redma.2012.01.08.4735
Pages 83-108

The pirate party phenomena in Germany: study of the campaign of the last parliament elections in Berlin on September the 18TH, 2011

  • Juan Manuel Corbacho Valencia
  • Alberto Dafonte Gómez
  • Jesús Pérez Seoane
DOI: https://doi.org/10.17979/redma.2012.01.08.4736
Pages 109-131

Soft power and place branding: from marketing to public policy

  • José Luis Saavedra Torres
DOI: https://doi.org/10.17979/redma.2012.01.08.4738
Pages 133-148

The role of public opinion in the autonomic elections of Madrid on may the 22nd 2011

  • Marco Tatta
DOI: https://doi.org/10.17979/redma.2012.01.08.4745
Pages 149-175

Political campaigns within the web. Internet’s electoral marketing strategies

  • Miguel A. Lucas Postigo
DOI: https://doi.org/10.17979/redma.2012.01.08.4747
Pages 177-199

Think tanks and their communication strategies

  • José Ramón Santillán Buelna
DOI: https://doi.org/10.17979/redma.2012.01.08.4749
Pages 201-222