Campañas electorales y publicidad política en el Reino Unido

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José Rúas Araujo
Universidad de Vigo
España
Vol. 01 Núm. 08 (2012), Artículos (sección abierta), Páginas 3-39
DOI: https://doi.org/10.17979/redma.2012.01.08.4730
Recibido: nov. 26, 2018
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Resumen

Tras una contextualización del papel de los medios y la observación de la acusada influencia de los actores políticos y mediáticos en medio de la creciente profesionalización de la comunicación política, este artículo muestra las campañas electorales llevadas a cabo en el Reino Unido durante las cuatro últimas legislaturas, tres bajo el gobierno laborista (1997, 2001 y 2005) y la última, ganada por los conservadores (2010).
Un repaso por los cambios y evolución experimentados en dos décadas a través del análisis descriptivo de las estrategias de comunicación y la publicidad electoral de laboristas, tories y liberal-demócratas, cuya creatividad se alimentó sobre la discusión de la progresiva americanización de las campañas, centradas en la negatividad y personalización de a imagen los líderes.

Palabras clave:

electoral campaigns, political advertisement, Britain campañas electorales, publicidad política, Reino Unido

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