Electoral campaigns and political advertisement in the United Kingdom
Article Sidebar
Main Article Content
Abstract
After a contextualization of the role of the media and observation of the marked influence of political actors and media in the middle of the growing professionalization of political communication, this article shows the electoral campaigns carried out in the United Kingdom during the last four legislatures, three under the Labour Government (1997, 2001 and 2005) and the last won by the conservatives (2010).
A review by experienced over two decades through the descriptive analysis of the strategies of communication and electoral advertising of labour, tories and liberal-democrats changes and evolution whose creativity is fueled on the discussion of the progressive Americanization of campaigns, focused on negativity and the customization on the image the leaders.
Keywords:
Downloads
Article Details
References
Alexander, D. (2010). “This election will be won by people, not posters”: The Douglas Alexander interview’ (internet), http://labourlist.org/2010/03/thiselection-will-be-won-by-people-not-posters-the-douglas-alexanderinterview. Recuperado el 28 de marzo de 2012.
Blair, Tony (2003). “Blair's conference speech”, The Guardian: https://www.theguardian.com/uk. Recuperado el 30 de marzo de 2011.
Blumler, Jay; Gurevitch, Michael (2001). “Americanization. Reconsidered: U.K.-U.S. Campaign Communication Comparisons Across Time”. En: Bennet and Entman (eds.). Mediated Politics. Cambridge: Cambridge University Press.
Bower, T. (2005). Gordon Brown. London: HarperCollins.
Brants, Kees; Voltmer, Katrin (2011). Political Communication in Postmodern Democracy. Challenging the primacy of Politics. London: Palgrave Macmillan.
Butler, David; Kavanagh, Dennis (1992). The British General Election of 1992. London: Palgrave.
Campbell, A. (2007). The Blair Years. London: Hutchinson.
Castle, Stephen (1998). “We only speak if wue fell like it”. En: Independent on Sunday, 5 de Julio de 1998.
Cook, Greg (2011). “The Labour Party´s Road to 2010”. En: Wring, D; Mortimore, R. Atkinson, S. (Eds.). Political Communication in Britain. The Leader Debates, The Campaign and the Media in the 2010 General Election. London: Palgrave MacMillan.
Cowley, Ph. and Green, J. (2005). “New leaders, same problems: The Conservatives”. En: Geddes, Andrew and Tonge, Jonathan (eds.). Britain decides. The UK General Election 2005. London: Palgrave Macmillan.
Denham, A.; Garnett, M; Dorey, P. (2011). From Crisis to Coalition. The onservative Party, 1997-2010. London: Palgrave Macmillan.
Downs, A. (1957). An Economic Theory of Democracy. New York: Harper & Row.
Fieldind, Steven (2005). “Neither forward nor back”. En: Geddes, Andrew and Tonge, Jonathan (eds.). Britain decides. The UK General Election 2005. London: Palgrave Macmillan.
Fielding, Steven (2003). The Labour Party. Continuity and Change in the Making of “New” Labour, Basingstoke: Palgrave.
Finkelstein, Daniel (1998). “Why Conservatives Lost”. En: Crewe, Ivor; Gosschalk, Brian; Bartle, John (edits.). Why Labour won the General election of 1997. London: Frank Cass Publishers.
Foley, Michael (2000). The British Presidency. London and New York: Manchester University Press.
Gandy, O. H. (1982). Beyond Agenda Setting: Information Subsidies and Public Policy. Norwood: Ablex.
Gould, Philip (1998). “Why Labour Won”. En: Crewe, Ivor; Gosschalk, Brian; Bartle, John (edits.). Why Labour won the General election of 1997. London: Frank Cass Publishers.
Gould, Philip (1998). The Unfinished Revolution: How the Modernisers Saved the Labour Party. London: Little Brown.
Hallin, D. C.; Mancini (2004). Comparing Media Systems: Three Models of Media and Politics. Cambridge: Cambridge University Press.
Hills and Stewart (2005). A More Equal Society? New Labour, Poverty, Inequality and Exclusion. London: Policy Press.
Holme, Ricard and Alison (1998). “Sausages or Policeman. The role of the Liberal Democrats in the 1997 General election Campaign. En: Crewe, Ivor; Gosschalk, Brian; Bartle, John (edits.). Why Labour won the General election of 1997. London: Frank Cass Publishers.
Hoskin, P. (2010) ‘A poster that cuts to the chase’ (internet), Spectator, posted 20 April, http://www.spectator.co.uk/coffeehouse/5928608/a-poster-thatcutsto-the-chase.html. Recuperado el 27 de marzo de 2012.
Ingham, B. (2003). He Wages of Spin. London: John Murray.
Ingham, B. (1991). Kill the Messenger. London: HarperCollins.
Kavanagh, D. and Cowley, P. (2010). The British General Election of 2010. Basingstoke: Palgrave Macmillan.
Kavanagh, Dennis (1995). Election Campaigning: The New Marketing of Politics. Oxford: Blackwell.
Langer, Ana (2010). “The Politization of Private Persona: Exceptional Leaders or the New Rule?. The Case of the United Kingdom and the Blair Effect”. International Journal of Press/Politics, nº15 (1), pp. 60-76. London: Sage Publications.
Less-Marshment, Jennifer (2011). The Political Marketing Game. London: Palgrave Macmillan.
McNair, Brian (2011). An Introduction to Political Communication. London and New York: Routledge.
McSmith, A. and Morris, N. (2010) ‘Web satires trigger Tory ads rethink’ (internet), Independent, posted 15 February 2010, http://www.independent.co.uk/news/uk/politics/web-satires-trigger-toryads-rethink-1899541.html. Recuperado el 28 de marzo de 2012.
Milburn, A. (2004). http://www.ippr.org.uk/articles and 2005: http://www.fabiansociety.org.uk/press_office. Recuperado el 30 de abril de 2012.
Morris, Dick; Rosales, Luis (2007). El poder. Argentina: Editorial Sudamericana.
Price, Lance (2010). Where Power Lies. Prime Ministers vs. the Media. London and New York: CBS Company.
Richardson, M. (2010) ‘Tories’ Latest Campaign Poster’ (internet), Sky News Blog, 9 February 10, http://blogs.news.sky.com/boultonandco/Post:a935dcf5-4cc7-4e3b-8a32-d2bdc268911a. Recuperado el 25 de marzo de 2012.
Scammell, Margaret (1995). Designer Politics: How Elections are Won. Basingstoke: Macmillan.
Scott, Derek (2004). Off Whitehall. A view from Downing Street by Tony Blair's Adviser. London: Tauris & Co Ltd.
Tumber, Howard (2004). Scandal and Media in the United Kindom. From Major to Blair. American Behavioral Scientist, Vol. 7, nº 8.
Wayne, Mike; Murray, Craig (2009). U.K. Television News: Monopoly Politics and Cynical Populism. Television & New Media, Sage Publications, vol.10, nº5, septiembre.
Wilson, Alex (2011). “The Conservative Campaign”. En: Wring, D; Mortimore, R. Atkinson, S. (Eds.). Political Communication in Britain. The Leader Debates, The Campaign and the Media in the 2010 General Election. London: Palgrave Macmillan.
Wring, Dominic (1996). “From Mass Propaganda to Political Marketing: The transformation of Labour Party Election Campaigning”. En: Colin Rallings et al. (eds). British Parties and Elections Yearbook, 1995. London: Frank Cass.