Vol. 27 No. 2 (2023)
Marketing in the face of the challenges of the digital society: the role of the information company
This number includes a monograph about Marketing in the face of the challenges of the digital society: the role of the information company coordinated by Francisco Javier Paniagua Rojano (Universidad de Málaga) y Francisco Manuell Pastor Marín (UNIR, dircom de CIFAL)
DOI: https://doi.org/10.17979/redma.2023.27.2
Published: 2023-12-21
Table of contents
Special number december 2023. Marketing and challenges of the digital society: the role of the information company
Generation Z and news consumption: the TikTok channel ac2ality
- Antonio Díaz-Lucena
- Pilar Vicente-Fernández
The podcast format in the new fashion communication: Ivoox and Spotify cases
- Daniel Guerrero-Navarro
- Carmen Cristofol
- Ángela Aguilera Borrego
Articles (open section)
Food delivery app consumer behaviour in Puebla, Mexico
- Karla Coré Moreno Cortés
- Yesbek Rocio Morales Paredes
- María Martha del Socorro Romano Cadena
- Teresa Gladys Cerón Carrillo
The Price as a differential factor in online advertising messages. The case of Gimaguas
- Carmen Bermejo Siller
Evolution of marketing and university student perspectives about current practices
- Jaquelin Cerino Pérez
- Gladys Hernández Romero