Marketing in the face of the challenges of the digital society: the role of the information company
This number includes a monograph about Marketing in the face of the challenges of the digital society: the role of the information company coordinated by Francisco Javier Paniagua Rojano (Universidad de Málaga) y Francisco Manuell Pastor Marín (UNIR, dircom de CIFAL)
Marketing challenges in the first quarter of the 21st century
This number includes a monograph about Marketing challenges in the first quarter of the 21st century. Alfonsina Andrade and Ximena Coronado (Universidad Pontificia Católica del Ecuador- Sede Ibarra)(Ecuador)
Public Relations: a vision of practice and theory
This number includes a monograph about Public Relations: a vision of practice and theory. It was coordinated by Iván Puentes Rivera (Universidad de Vigo).
Interaction of Marketing and Artificial Intelligence: trends in the Digital Society
This number includes a monograph about Interaction of Marketing and Artificial Intelligence: trends in the Digital Society, It was coordinated by Francklin Rivas Echeverría. Kauel Inc. (USA), Federico Santa María Technical University (Chile), Pontificia Universidad Católica del Ecuador Headquarters Ibarra (Ecuador) and Universidad de Los Andes (Venezuela)
Retromarketing: New trends in the design, communication and marketing of retro/vintage products
This number includes a monograph about Retromarketing: New trends in the design, communication and marketing of retro/vintage products, It was coordinated by Paulo Faustino (Universidade do Porto, Portugal).
Marketing and Capitalism: New forms of consumption in the 20th century
This number includes a monograph about Marketing and Capitalism: New forms of consumption in the 20th century. It was coordinated by Pascual García Macías (Universidad Técnica Particular de Loja, Ecuador).
New narratives in fashion influencer marketing: professional profiles and consumption models
This number includes a monograph about new narratives in fashion influencer marketing: professional profiles and consumption models. It was coordinated by Concha Pérez Curiel (Universidad de Sevilla) and Ana María Velasco Molpeceres (Universidad de Valladolid).
Monograph. Marketing in the contemporary media scene
This number includes a monograph about marketing in the contemporary media scene; it was coordinated by Verónica Crespo Pereira (Pontificia Universidad Católica del Ecuador).
Monograph. Televised election debates
This monograph examines televised election debates, and it was coordinated by Julia Fontenla and Erika Conde.
Monograph. Public relations
This number includes a monograph about public relations; it was coordinated by Iván Puentes Rivera.
