Vol. 1 No. 020 (2018)

DOI: https://doi.org/10.17979/redma.2018.01.020

Published: 2019-05-02

Table of contents

Articles (open section)

Proposal of regulation and governance indicators of the European public audiovisual service

  • Francisco Campos-Freire
  • Mónica López-Golán
  • Marta Rodríguez Castro

DOI:

https://doi.org/10.17979/redma.2018.01.020.4800
PDF (Spanish)

Comparative analysis of Snapchat and Instagram applications: new trends derived from its use

  • Carmen Cristofol Rodríguez
  • Alba Alcalá Vidal
  • Lorena Fernández Pérez

DOI:

https://doi.org/10.17979/redma.2018.01.020.4801
PDF (Spanish)

The debate on forced devolution process of the BBC

  • Marta Rodríguez-Castro

DOI:

https://doi.org/10.17979/redma.2018.01.020.4802
PDF (Spanish)

Emotional or rational product labeling using Galvanic Skin Response

  • Mikel Alonso López
  • Francisca Blasco López
  • Victor Molero Ayala

DOI:

https://doi.org/10.17979/redma.2018.01.020.4814
PDF

The game as a methodology for cooperative sales learning

  • Marta Estrada
  • Diego Monferrer
  • Miguel Ángel Moliner

DOI:

https://doi.org/10.17979/redma.2018.01.020.4831
PDF (Spanish)

The use of digital marketing in SME consultants in the autonomous city of Buenos Aires

  • Sebastián Mónaco

DOI:

https://doi.org/10.17979/redma.2018.01.020.4832
PDF (Spanish)

Congruency between identity and brand image on Twitter. A study applied to the @noticiasrcn account

  • Carolina Gómez Bernal
  • Leonardo Ortegón Cortázar

DOI:

https://doi.org/10.17979/redma.2018.01.020.4833
PDF (Spanish)

Study of Chilean consumer behavior on Pinterest

  • Alexandra Constanza Araya Collao
  • Eduardo Esteban Castillo Bravo
  • Constanza Valeska Galleguillos Miranda
  • Manuela López

DOI:

https://doi.org/10.17979/redma.2018.01.020.4834
PDF (Spanish)

Amplitude of the assortment as a generator of negative emotions in the consumer

  • Marta Gálvez Martínez
  • Inés López López

DOI:

https://doi.org/10.17979/redma.2018.01.020.4835
PDF (Spanish)

Who is more important? The client or the one who is not a client?

  • Nina-Bella Tarantino-Tringali
  • Salvatore Tarantino-Curseri

DOI:

https://doi.org/10.17979/redma.2018.01.020.4836
PDF (Spanish)