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Vol. 02 No. 08 (2012)
Vol. 02 No. 08 (2012)
DOI:
https://doi.org/10.17979/redma.2012.02.08
Published:
2019-05-27
Table of contents
Articles (open section)
Model and trends in creating and managing brands to the corporate communications: 3'S Branding Model Proposal
Ricardo Mena
DOI:
https://doi.org/10.17979/redma.2012.02.08.4759
Pages
3-19
Trademarks and the consumer socialization of children and teenagers: the colombian case
Oscar Javier Robayo Pinzón
DOI:
https://doi.org/10.17979/redma.2012.02.08.4760
Pages
21-51
Intelligence in business and the affiliation marketing
Clide Rodríguez Vázquez
Magdalena Rodríguez Fernández
DOI:
https://doi.org/10.17979/redma.2012.02.08.4761
Pages
53-87
Communication strategies 2.0 on the trade fair market of Spain, Portugal and Latin America
Xosé Manuel Baamonde Silva
Fermín Galindo Arranza
Jorge Marinho
DOI:
https://doi.org/10.17979/redma.2012.02.08.4762
Pages
89-112