Quick jump to page content
Main Navigation
Main Content
Sidebar
Toggle navigation
Current
Archives
Upcoming issues
Code of Ethics
Óscar Juanatey's award
About
About the Journal
Submissions
Editorial Team
Honor Committee
Privacy Statement
Statistics
Contact
Register
Login
English
Español
Home
Archives
Vol. 01 No. 09 (2012)
Vol. 01 No. 09 (2012)
DOI:
https://doi.org/10.17979/redma.2012.01.09
Published:
2019-06-06
Table of contents
Articles (open section)
The storyteller case (publicity and fiction, fiction and publicity)
Pedro Vidal Silva
DOI:
https://doi.org/10.17979/redma.2012.01.09.4746
Pages
3-34
Advertising fiction analysis as a tool for audiovisual alphabetization
Laia Falcón
DOI:
https://doi.org/10.17979/redma.2012.01.09.4748
Pages
35-60
The presence of big brands in the spanish fiction: the case of Coca-Cola in El Barco of Antena 3
Erika Fernández Gómez
DOI:
https://doi.org/10.17979/redma.2012.01.09.4750
Pages
61-82
New mythologies: the strategy of myth
Raúl Eguizábal
DOI:
https://doi.org/10.17979/redma.2012.01.09.4751
Pages
91-129