Vol. 01 No. 01 (2009)

DOI: https://doi.org/10.17979/redma.2009.01.01

Published: 2019-08-12

Table of contents

Articles (open section)

The effort in social responsibility and its communication in the internet: case of the spanish reputation brand forum enterprises

  • María Soledad Aguirre García
  • Covadonga Aldamiz-Echevarría
  • Luis María Baelo
DOI: https://doi.org/10.17979/redma.2009.01.01.4670
Published: Jan 1, 2018
Pages 3-37

Internet strategies based on a dynamic competitive model

  • Juan Carlos García Villalobos
  • Ruth Mateos de Cabo
  • Luis López Fernández
  • Miguel Ángel Fernández Sanjuán
DOI: https://doi.org/10.17979/redma.2009.01.01.4673
Pages 39-82

The tourist market of Acapulco: study of the self-realization and self-concept of tourist

  • Miguel Guerrero Ocamp
  • Agustín Santiago Moreno
  • Carlos Bouza Herrera
DOI: https://doi.org/10.17979/redma.2009.01.01.4674
Pages 83-149

Affiliate marketing

  • Clide Rodríguez Vázquez
DOI: https://doi.org/10.17979/redma.2009.01.01.4676
Pages 151-203

Loyalty cards efficacy in supermarkets. A comparative focus of two ways to get client’s fidelity

  • Victoria Labajo
  • Antonio Tena
DOI: https://doi.org/10.17979/redma.2009.01.01.4677
Pages 205-229

Strategies for communication of accounting information for human capital and environmental matters. an exploratory analysis in portugal

  • Maria José Silva Faria
DOI: https://doi.org/10.17979/redma.2009.01.01.4678
Pages 231-275

Valuations about marketing in Cuba

  • Ileana Díaz Fernández
  • Alma Hernández Ruiz
  • Luis A. Barreiro Pousa
DOI: https://doi.org/10.17979/redma.2009.01.01.4679
Pages 277-290

Holy Grail of communication: in search of the keys and dynamics of an strategic thought formation in latinamerican schools

  • Antonio Roveda Hoyos
DOI: https://doi.org/10.17979/redma.2009.01.01.4680
Pages 291-321

Reviews

Marketing planning in the Cuban company

  • Cristina Amaya Quincoces
DOI: https://doi.org/10.17979/redma.2009.01.01.4681
Pages 323-328