La inteligencia en la empresa y el marketing de afiliación

Abstract

In the business world of the new era, the application of information technology plays a key role in developing effective business strategies. In this sense, the affiliate marketing or results, has become a practical, efficient and useful to allow measurement and analysis of marketing activities undertaken by the company, resulting in improvements in sustained growth and increased ROI.
From this perspective, this article the aim is to analyze the advantages and disadvantages of this online tool, with particular emphasis on pricing models or pay more employees for companies that develop it. Likewise, we contribute also some clues about the challenges they face today and future trends.

The methodology is based, on the characteristics of the study, searching for information and further analysis through information sources both primary and secondary. The conclusions we have reached through the research of this toolare such that the affiliate marketing creates an opportunity to earn money without requiring more investments in logistics, no financial obligation or administrative management by the network members, with the addition that the outcome can be measured, unlike other advertising strategies, being therefore a profitable business action.