Vol. 24 No. 1 (2020)
Monograph. Marketing in the contemporary media scene
This number includes a monograph about marketing in the contemporary media scene; it was coordinated by Verónica Crespo Pereira (Pontificia Universidad Católica del Ecuador).
Published: 2020-06-30
Table of contents
Articles (open section)
Assessment of omnichannel distribution strategies in the sports retail industry in Spain
- Estela Fernández-Sabiote
- Inés López-López
- María Sicilia
DOI:
https://doi.org/10.17979/redma.2020.24.1.6234Native advertising on social media and its influence on branding
- Eliana Alejandra Quijandría
DOI:
https://doi.org/10.17979/redma.2020.24.1.5839Monograph June 2020. Marketing in the contemporary medium scenario
New content strategies in the media of Puerto Rico. Case studies
- María Vera Fernández
- Francisco Javier Paniagua-Rojano
DOI:
https://doi.org/10.17979/redma.2020.24.1.6037Political Economy of Communication: The new paradigm of decoloniality
- Pascual García Macías
- Yuber Rojas Ariz
DOI:
https://doi.org/10.17979/redma.2020.24.1.6060La Pulla and La Mesa de Centro: Where entertainment and information meet
- Pablo Escandón
- Franklin Aguilera
- María Isabel Calle
DOI:
https://doi.org/10.17979/redma.2020.24.1.6342The visual evolution of Telecinco news, 1990-2010: The transition to the digital age
- Julinda Molares Cardoso
- Beatriz Legerén Lago
- Carmen López de Aguileta Clemente
DOI:
https://doi.org/10.17979/redma.2020.24.1.6354The obsolescence of television advertising among young Ecuadorians: RTS case study
- Karen Anabela Guerrero
- Verónica Crespo Pereira