Vol. 01 No. 011 (2013)

DOI: https://doi.org/10.17979/redma.2013.01.011

Published: 2019-06-06

Table of contents

Articles (open section)

Inmediation to the culture of prevention and communication in crisis, through its leaders. Case study in San Luis Potosí, Mexico

  • Claudia Ramíerez Tristán
  • María A. Gabino Campos
  • María Yolanda Martínez Solana
DOI: https://doi.org/10.17979/redma.2013.01.011.4803
Pages 5-16

The institutional communication to the challenge of the social responsibility

  • Patricia Madrigal Barrón
DOI: https://doi.org/10.17979/redma.2013.01.011.4804
Pages 17-34

The Cervantes Instituto events and their influence on the creation and dissemination of the Marca España. The case of the Instituto Cervantes of Chicago

  • Belén Puebla Martínez
  • Guadalupe Asensio Borrego
  • Pablo Prieto Dávila
DOI: https://doi.org/10.17979/redma.2013.01.011.4805
Pages 35-62

The importance of the protocol in Institutional Public Relations

  • M.ª Carmen Martínez Sánchez
DOI: https://doi.org/10.17979/redma.2013.01.011.4806
Pages 63-76

Corporate and institutional communication: Literature through your visibility monographies

  • Carlos Oliva Marañon
DOI: https://doi.org/10.17979/redma.2013.01.011.4807
Pages 77-97

Practical epistemological-hermeneutical bases for institutional communication

  • Ramón Reig
DOI: https://doi.org/10.17979/redma.2013.01.011.4808
Pages 99-123

Enhancing the scope of the advertising analysis with the Eye Tracking technique: development of software for the evaluation of advertising impact

  • Marcia de la Flor Arbulú
  • Alfredo del Castillo García
DOI: https://doi.org/10.17979/redma.2013.01.011.4809
Pages 125-136

Tourism vulnerability and institutional communication facing disasters: Case studies

  • Diego Rodríguez-Toubes Muñiz
  • Jaime Álvarez de la Torre
DOI: https://doi.org/10.17979/redma.2013.01.011.4810
Pages 137-161

Self-perception of age as a criterion for segmentation of older adults’ involvement

  • Marta Estrada
  • Diego Monferrer
DOI: https://doi.org/10.17979/redma.2013.01.011.4812
Pages 163-184

Wine tourism and Bierzo wine route

  • María de la Cruz del Rio Rama
  • José Álvarez García
  • Mercedes Vila Alonso
  • Lorena Iglesias González
DOI: https://doi.org/10.17979/redma.2013.01.011.4813
Pages 185-212