La importancia del protocolo en las Relaciones Públicas Institucionales

Abstract

Public or private institutions and organizations have increasing opportunities to strengthen ties with the company through multiple events and activities (congresses, conferences, conventions, sponsorships, awards). In our opinion, the protocol communication must be taken as part of a comprehensive strategy for the organization to project their presence and public image of power.
The protocol, defined as a set of rules and legal provisions which, together with the practices, customs and traditions of the people, governing the holding of official acts, is a historical constant that has been used to visualize and represent different social status.
Strategies, tactics and formal techniques can lead to success or failure in achieving the objectives of an organization. Governments are aware because policy and communications cannot exist separately. On this point, we argue that the protocol communication, which is always present in the process of planning, organization and management of official public events, is a key element in the service of institutional public relations.