Vol. 1 No. 011 (2013)

DOI: https://doi.org/10.17979/redma.2013.01.011

Published: 2019-06-06

Table of contents

Articles (open section)

Inmediation to the culture of prevention and communication in crisis, through its leaders. Case study in San Luis Potosí, Mexico

  • Claudia Ramíerez Tristán
  • María A. Gabino Campos
  • María Yolanda Martínez Solana

DOI:

https://doi.org/10.17979/redma.2013.01.011.4803
PDF (Spanish)

The institutional communication to the challenge of the social responsibility

  • Patricia Madrigal Barrón

DOI:

https://doi.org/10.17979/redma.2013.01.011.4804
PDF (Spanish)

The Cervantes Instituto events and their influence on the creation and dissemination of the Marca España. The case of the Instituto Cervantes of Chicago

  • Belén Puebla Martínez
  • Guadalupe Asensio Borrego
  • Pablo Prieto Dávila

DOI:

https://doi.org/10.17979/redma.2013.01.011.4805
PDF (Spanish)

The importance of the protocol in Institutional Public Relations

  • M.ª Carmen Martínez Sánchez

DOI:

https://doi.org/10.17979/redma.2013.01.011.4806
PDF (Spanish)

Corporate and institutional communication: Literature through your visibility monographies

  • Carlos Oliva Marañon

DOI:

https://doi.org/10.17979/redma.2013.01.011.4807
PDF (Spanish)

Practical epistemological-hermeneutical bases for institutional communication

  • Ramón Reig

DOI:

https://doi.org/10.17979/redma.2013.01.011.4808
PDF (Spanish)

Enhancing the scope of the advertising analysis with the Eye Tracking technique: development of software for the evaluation of advertising impact

  • Marcia de la Flor Arbulú
  • Alfredo del Castillo García

DOI:

https://doi.org/10.17979/redma.2013.01.011.4809
PDF (Spanish)

Tourism vulnerability and institutional communication facing disasters: Case studies

  • Diego Rodríguez-Toubes Muñiz
  • Jaime Álvarez de la Torre

DOI:

https://doi.org/10.17979/redma.2013.01.011.4810
PDF (Spanish)

Self-perception of age as a criterion for segmentation of older adults’ involvement

  • Marta Estrada
  • Diego Monferrer

DOI:

https://doi.org/10.17979/redma.2013.01.011.4812
PDF

Wine tourism and Bierzo wine route

  • María de la Cruz del Rio Rama
  • José Álvarez García
  • Mercedes Vila Alonso
  • Lorena Iglesias González

DOI:

https://doi.org/10.17979/redma.2013.01.011.4813
PDF (Spanish)