Main Article Content

Iván Otero-González
Communication Sciences, Universidade de Santiago de Compostela, Santiago, A Coruña, Spain
Spain
https://orcid.org/0000-0001-7184-0347
Biography
Vol. 26 No. 1 (2022), Monograph June 2022. Interaction of Marketing and Artificial Intelligence, pages 15-35
DOI: https://doi.org/10.17979/redma.2022.26.1.9056
Submitted: Apr 15, 2022 Accepted: Jun 7, 2022 Published: Jun 30, 2022
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Abstract

Having already gained a solid foothold in the industrial sector, artificial intelligence (AI) is now also becoming part of communication processes such as the production of journalistic content. However, AI journalism is not limited to the automation of processes in the sense of repetition, but extends to all areas of the profession. The role of AI thus extends from data generation and processing, to production, promotion, moderation, marketing and dissemination. The results analyzed arise from the bibliographic review with Google Scholar of the term "journalism with Artificial Intelligence tools" together with initiatives for the use of AI in the media. This article seeks to locate the point at which the use of AI in journalism is and to give continuity to an investigation of the integration of AI in the media and the adaptation of the journalist to this new reality.

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