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Dulce Rivero Albarran
pucesi
Ecuador
https://orcid.org/0000-0003-2736-5117
Stalin Arciniegas Aguirre
Pontificia Universidad Católica del Ecuador
Ecuador
https://orcid.org/0000-0001-9535-6058
María Fernández Badillo
Pontificia Universidad Católica del Ecuador
Ecuador
https://orcid.org/0000-0002-5854-0566
Vol. 26 No. 1 (2022), Monograph June 2022. Interaction of Marketing and Artificial Intelligence, pages 1-14
DOI: https://doi.org/10.17979/redma.2022.26.1.9007
Submitted: Mar 10, 2022 Accepted: Jun 7, 2022 Published: Jun 30, 2022
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Abstract

Inventory management of medicines is one of the most complex tasks for a pharmacy. Accurate purchase estimation allows pharmacies to balance the need to meet user demand and minimise inventory maintenance and storage costs by reliably predicting how much of a drug should be purchased. This paper proposes two methods for predicting the demand for medicines from the Pharmacy of the Ecuadorian Social Security Institute (Ibarra): one based on time series, and one based on neural networks. The models were tested on medicines with a seasonal, cyclical demand, and assessed using mean square error and mean absolute error measurements. The model based on neural networks was found to have a lower error rate.

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