El turismo 2.0. Un nuevo modelo de promoción turística

Abstract

As a result of massive use of Internet customer profile has changed, becoming ways: AD (ad), PRO (producer), SUMER (consumer). Is this a way of summarizing the new Web 2.0 client, which recommends, part of the promotion and consume a product. Faced with this new term and our interest in the tourism sector following issues, Are tourism businesses adapt to this new client? Have they changed their way of promoting tourism services? 2.0 How does the tourism sector? Throughout this article we answer these questions through an analysis of Travel 2.0. experts in what they call "Adprosumer.” Come together in this term in many