Valoraciones sobre el marketing en Cuba

Abstract

Making a diagnosis about marketing in Cuba is not an easy task. It has still an incipient integration in the Cuban practices. Even if marketing has appliances in many spheres, it is relevant to precise that this diagnosis shows only the situation of enterprises. From the business point of view, marketing is an important tool in the conditions of Socialism to get two important targets: the required efficiency in production and services, with its consequent impact on the rational use of resources and, by the other hand, in the growing satisfaction of needs, desire and hopes of population, what becomes the Fundamental Law of our mode of production.