El marketing de afiliación

Abstract

In the twenty-first century, the implementation of the affiliate marketing has been a paradigm shift in the arena of marketing and tourism at the particular tourism marketing, both for business and for tourists. Through blogs, user communities and social networks, the tourist can recommend or criticize the companies and their tourism services, allowing themselves to enable them to meet their tastes and preferences. Thus, in this article, the aim is to analyze the main elements of change in the forms of advertising tourism products. This has made an approach to the reality of social communication via the studio's Marketing Partner. The objectives are to determine the development of the marketing affiliate and its position in Spain, and its link with the current advertising and tourism. In terms of methodology, we opted for the Study characteristics, for the search and analysis of information through primary and secondary sources. In terms of results and conclusions that the study can lead us to point out that the affiliate marketing has become the most important and effective marketing online, allowing new opportunities for advertising directed at an certain segment of demand, extend the reach of the brand and social recognition, visibility and to provide greater visibility to the consumer.