Vol. 23 No. 2 (2019)

DOI: https://doi.org/10.17979/redma.2019.23.2

Published: 2019-12-27

Table of contents

Articles (open section)

Effects of brand personality and cultural traits: Empirical study of an energy drink in Ecuador

  • Estefanía Cristina Cabrera Castillo
  • Carolina Inga Guamán
  • Cecilia Ugalde

DOI:

https://doi.org/10.17979/redma.2019.23.2.5590
PDF (Spanish)
Published: 2019-12-23

Omnichannel study of cosmetics retailers in Spain

  • Ana María López Hernández
  • Manuela López

DOI:

https://doi.org/10.17979/redma.2019.23.2.5660
PDF (Spanish)
Published: 2019-12-23

Marketing information systems for strategic planning in the digital age

  • Héctor Canossa Montes de Oca

DOI:

https://doi.org/10.17979/redma.2019.23.2.5708
PDF (Spanish)
Published: 2019-12-23

Nightlife in Las Peñas: local tradition meets global youth culture

  • Santiago Toral Reyes
  • Ana Belén Ampuero Cabrera

DOI:

https://doi.org/10.17979/redma.2019.23.2.5740
PDF (Spanish)
Published: 2019-12-23

Social Capital: its role in marketing praxis through 17 ideas

  • Matías Membiela Pollán

DOI:

https://doi.org/10.17979/redma.2019.23.2.5837
PDF
Published: 2019-12-23

Attitudes of consumers towards unethical products: differences in price perception

  • Jose Antonio Martínez García

DOI:

https://doi.org/10.17979/redma.2019.23.2.5796
PDF (Spanish)
Published: 2019-12-23