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José Teixeira
University of Minho
Portugal
https://orcid.org/0000-0003-2272-3464
Vol. 14 (2013), Articles, pages 201-225
DOI: https://doi.org/10.17979/rgf.2013.14.0.3651
Published: Feb 1, 2021
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Abstract

After the foundational Metaphors We Live By, cognitive linguistic theories have shown that the metaphorical process is not just a matter of verbal language, but a fundamental aspect of the functioning of human cognition that languages also can mirror. This kind of functioning proves the great influence of the social-cognitive specificities in the systematization, construction and interpretation of the global metaphorical phenomenon.
Starting from the analysis of some metaphors of the language of economics, this paper will try to discuss if and until which level the metaphorical process, based on a shared and usually unquestioned knowledge of the world, is a ideologically oriented process, providing manipulated interpretations.

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