Vol. 25 No. 1 (2021)
Marketing and Capitalism: New forms of consumption in the 20th century
This number includes a monograph about Marketing and Capitalism: New forms of consumption in the 20th century. It was coordinated by Pascual García Macías (Universidad Técnica Particular de Loja, Ecuador).
Published: 2021-06-30
Table of contents
Monograph June 2021. Marketing and Capitalism
Articles (open section)
The impact of the press on destination marketing: The announcement of the Holy Biennium
- María Mosquera Leal
- Fermín Galindo Arranz
DOI:
https://doi.org/10.17979/redma.2021.25.1.8050Online investment and emotions during the user experience of a video game
- Diana Carolina Aucay-Orellana
- Julio Alejandro Culqui-Cuenca
- Raquel Miroslava Tinoco-Egas
- Jonathan Neptalí Herrera-Peña
DOI:
https://doi.org/10.17979/redma.2021.25.1.7065Native advertising and disinformation
- Francisco Leslie López del Castillo Wilderbeek