Vol. 28 No. 1 (2024)
Miscellany of articles about marketing
DOI: https://doi.org/10.17979/redma.2024.28.1
Published: 2024-06-28
Table of contents
Articles (open section)
Instagram for showing off, TikTok for fun: characterisation of social networks as advertising platforms by underage users
- Luisa Zozaya-Durazo
- Beatriz Feijoo
- Charo Sádaba-Chalezquer
Nostalgia in the entertainment industry: the case of Pokémon Go and The Little Mermaid
- Silvia Cerdán Molero
- Jose Antonio Martínez García
Consumer preferences between generations
- Max Boada
- Janeth Soledad Gutiérrez Ordóñez
- Jimena Benitez
- Gabriela Mantilla
The impact of the social media on political campaigns: the 2023 general election in Spain
- Andrea Moreno-Cabanillas
- Elizabet Castillero-Ostio
- Álvaro Serna-Ortega
Food marketing: a systematic literature review analysis for the period 2010-2023
- Nicole Valeria Víquez Ramírez
- Luis Ricardo Solís Rivera
- Johanna Solórzano Thompson
- Javier Paniagua Molina
Project note
Public audiovisual media in the platform ecosystem: management models and evaluation of the reference public value for Spain.
- José Miguel Túñez-López
- Franscisco Campos-Freire