Vadece, un modelo para la gestion de marketing, para potenciar el turismo rural y comunitario

Abstract

Tourism has left to be just a dream of the world, and has become one of the main sources of income in the countries, especially for those which are considered as developing countries and which have created different types of tourism products among them, the Community Based Tourism. This kind of tourism is typical of rural areas and with low level socio economic development and its consolidation has done by the efforts of its own people, who realized they are surrounded by tourism resources and their desire to generate income apart from their everyday business, developed empirical strategies in order to attract tourism demand, therefore, a suitable marketing management model oriented to Community Based Tourism, merging its 4 axes (Social, Economic, Environmental and Cultural), a proper design of Tourism Supply and administrative, operational and promotion processes will generate and strengthen a sustainable tourism demand.