Inmediación a la cultura de la prevención y la comunicación en crisis, a través de sus responsables. Estudio de caso en San Luis Potosí, México

Abstract

Think of crisis is not desirable for anyone imagined, because the crisis is instability and change, which creates uncertainty priority. Uncertainty which humans away because the smooth stable life is desirable, but in recent decades globalization and technological transformation are causing the change is incorporated as part of life and it is not an exception.
Therefore it is necessary to know the concept of communication in general, the culture of prevention, and crisis communication in particular and the agents responsible for this government and educational consulting San Luis Potosi, Mexico are taken, for if exist or not a culture of prevention. To do this, focused on looking for a powerful exploratory interviews were used. The first results provide weak culture of prevention and crisis communication in the studied instances.