Las metodologías de agenda en el estudio de la opinión pública como base de la comunicación política

Abstract

The study of the Agendas through the agenda question in diverse surveys (it is the question on which the most important problem in the country and/o personal/private) it is a rigorous source of access to the Public Opinion and of preparation of the Political or Managerial Communication, etc. In this article and sample the essential of that methodology and of their descriptive effectiveness. The agenda methodology is the foundation of diverse theories, in particular the Theory of the Agenda Setting, one of the central references in the investigation of the media effects and of the analysis of the Media Agenda. In that investigation line this article is inserted.