The relationship and its role as modeler of the image
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Abstract
The correct understanding of relationships constitutes a challenge between the organization and its audiences when it comes to introduce new ideas or concepts. These proposals for a relationship will sum up in building animage about the organization, its products and services in the publics’ mind, whether they are customers, users or other communication related audiences.
In order to understand the range, flow and reach of the information before it becomes an image, we will analyze by means of a graphic model the way messages emitted and received according to the number of audiences and parties involved in the process. This strategic approach will serve as a mean to assign proper value to the audiences’ interests, needs and expectations.
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