Product placement technique in Galician drama

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Sandra Martínez Costa
Universidad de A Coruña
Spain
Vol. 01 No. 05 (2010), Articles (open section), pages 77-93
DOI: https://doi.org/10.17979/redma.2010.01.05.4715
Submitted: Nov 26, 2018 Accepted: Nov 26, 2018
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Abstract

This paper deals with the presence of product placement in the fictional series in Galicia. The analysis of these advertising was made in four of the fictional series departing from the theory that local brands in audiovisual products could be more effective.

Keywords:

product placement, advertising, local, fiction series

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References

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