Trademark licenses: the winner strategy
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Vol. 01 No. 05 (2010), Articles (open section), pages 3-9
Submitted: Nov 26, 2018
Accepted: Nov 26, 2018
Abstract
When a company does not have the privilege of possessing a well known trademark, then has basically three options:
a. Generate the notoriety of the trademarkb.
b. Buy a known trademark
c. Borrow a known trademark
The article analyzes each of the options and concludes that we assist a boom in the license sector.
Keywords:
strategy, trademarks, licenses
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