On-line corporate communication in the environmental sector: awareness and participation on the internet

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Vicente Ros Diego
Universidad CEU Cardenal Herrera. Valencia.
Spain
María Isabel De Salas Nestares
Universidad CEU Cardenal Herrera. Valencia.
Spain
Vol. 01 No. 02 (2009), Articles (open section), pages 3-35
DOI: https://doi.org/10.17979/redma.2009.01.02.4682
Submitted: Nov 21, 2018 Accepted: Nov 21, 2018
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Abstract

The main purpose of this research work is the creation of a model of communication and environmental awareness on the Internet. A Paradigm the descriptors that provide essential building brand via the Internet for the environmental sector, both for businesses with social purposes "green" as for NGOs and Public Administration. The purpose of the model is information, communication, participation and environmental awareness among citizens. The research methodology of this study is based on the content analysis of the theoretical corpus of communication and the Internet, as well as a research based on an analysis of models of brand equity and a study of the state of interactive communications Three organizations (agents sector representatives). As can be seen in the model, each of the marketing strategies and online communication allows enhance benefits of the Internet as a medium for information, communication, participation, education, public awareness.

Keywords:

Branding, ad, Internet, Web 2.0, blogs, publicity, communication, marks, user, interaction, eBranding, publicity 2, marketing, mark, prosumer, crossumer, contained, on demand, brand capital, environmental awareness

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