Marketing planning in the Cuban company
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Vol. 01 No. 01 (2009), Reviews, pages 323-328
Submitted: Nov 21, 2018
Accepted: Nov 21, 2018
Abstract
Book review: Planeación de mercadotecnia en la empresa cubana is the most recent book of Lic. Angel Ramón Hernández Gómez, published by the Logos Publishers of the Cuban Association of Social Communicators (ACCS) and Images, of the Cimex Corporation.
Keywords:
review, marketing
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