Food marketing: a systematic literature review analysis for the period 2010-2023
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- Nicole Valeria Víquez Ramírez+−
- Luis Ricardo Solís Rivera+−
- Johanna Solórzano Thompson+−
- Javier Paniagua Molina +−
Abstract
The aim of this article is to carry out a bibliometric literature review of the topic of food marketing (FM) for the period January 2010 to September 2023. A total of 414 articles were identified using the Scopus database, VOS Viewer software and descriptive analysis in Microsoft Excel with fragmentation observed across 198 academic journals. The articles were found to be clusteres around five main areas of interest, and analysed using co-occurrence maps. The main topics related to each cluster were: (1) child nutrition, (2) food consumption in marketing, (3) food preference by gender and life stage, (4) child-targeted food industry, (5) food marketing, (6) food in health and economics, and (7) Europe. The results indicate significant fragmentation among journal publications on food marketing.
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