Vol. 25 No. 2 (2021)
Retromarketing: New trends in the design, communication and marketing of retro/vintage products
This number includes a monograph about Retromarketing: New trends in the design, communication and marketing of retro/vintage products, It was coordinated by Paulo Faustino (Universidade do Porto, Portugal).
Published: 2021-12-14
Table of contents
Monograph December 2021. Retromarketing
Factors influencing ethical sales orientation among small to medium-sized enterprises (SMEs)
- Pedro Juan Martín-Castejón
- Alberto Gómez-Martínez
DOI:
https://doi.org/10.17979/redma.2021.25.2.8715Articles (open section)
Assessing brand experience in Instagram advertising
- Daniel Alejandro Ibañez-Gaona
- Leonardo Ortegon-Cortazar
DOI:
https://doi.org/10.17979/redma.2021.25.2.8636Neurocinema and media industry. Neuromarketing in the seventh art
- Ana Isabel Rodríguez Salinas