Vol. 1 No. 014 (2015)

DOI: https://doi.org/10.17979/redma.2015.01.014

Published: 2019-05-18

Table of contents

Articles (open section)

Users, customers and digital consumers: Considerations for its approach from marketing and corporate communication

  • Diego Apolo Buenaño
  • Maria Victoria Altamirano Barriga
  • Verónica Estefanía Vásconez Cadena
  • María Isabel Cevallos Darquea

DOI:

https://doi.org/10.17979/redma.2015.01.014.4879
PDF (Spanish)

Advertising communication with Influencers

  • Araceli Castelló Martínez
  • Cristina Del Pino Romero

DOI:

https://doi.org/10.17979/redma.2015.01.014.4880
PDF (Spanish)

Marketing strategy of a small winery located in Ensenada, Baja California, Mexico. A case study

  • Lino Meraz Ruiz
  • Elsa Rebeca Mungaray Lagarda

DOI:

https://doi.org/10.17979/redma.2015.01.014.4881
PDF (Portuguese)

Rafael Correa's communication and media strategy

  • Ma. Isabel Punín Larrea
  • José Rúas Araujo

DOI:

https://doi.org/10.17979/redma.2015.01.014.4882
PDF (Spanish)

Productivity and efficiency in public universities: the case of the National University of La Matanza

  • D. E. Martínez

DOI:

https://doi.org/10.17979/redma.2015.01.014.4883
PDF (Spanish)