Portada revista Redmarka

Vol. 23 No. 1 (2019)

DOI: https://doi.org/10.17979/redma.2019.23.1

Published: 2019-07-04

Table of contents

Articles (open section)

The five senses manual: a guide to creating sensorial events

  • María Lapeña Reguero
  • Flávia Gomes-Franco e Silva
DOI: https://doi.org/10.17979/redma.2019.23.1.5453
Published: Jul 2, 2019
Pages 1-19

Branding and influencers in fashion communication. Gucci as a study case

  • Paloma Sanz-Marcos
  • Concha Pérez-Curiel
DOI: https://doi.org/10.17979/redma.2019.23.1.5452
Published: Jul 2, 2019
Pages 21-39

Analysing the concept of branding: perspectives from the literature

  • Valentín Gallart-Camahort
  • Luis Callarisa Fiol
  • Javier Sánchez García
DOI: https://doi.org/10.17979/redma.2019.23.1.5454
Published: Jul 2, 2019
Pages 41-56

Wedding celebration preferences: the rise of the wedding event

  • Noemi Angela Mamani Condori
  • Boris Andrés Arko
  • Ana Alejandra Fuentes Cuiñas
DOI: https://doi.org/10.17979/redma.2019.23.1.5455
Published: Jul 2, 2019
Pages 57-74

From traditional marketing to liberation marketing

  • José María Filgueiras Nodar
DOI: https://doi.org/10.17979/redma.2019.23.1.5456
Published: Jul 2, 2019
Pages 75-90

Engagement and brand equity in the luxury sector

  • Eugenio De la Oliva Ramos
  • Valentín Gallart Camahort
  • Laura Fernández Durán
DOI: https://doi.org/10.17979/redma.2019.23.1.5457
Published: Jul 2, 2019
Pages 91-106

Brand impact on customer loyalty in Starbucks, Guadalajara

  • Pedro Aguilar Pérez
  • Lucila Patricia Cruz Covarrubias
  • Pedro Daniel Aguilar Cruz
  • Rosalinda Garza Estrada
DOI: https://doi.org/10.17979/redma.2019.23.1.5458
Published: Jul 2, 2019
Pages 107-125