Table of contents
Articles (open section)
The five senses manual: a guide to creating sensorial events
- María Lapeña Reguero
- Flávia Gomes-Franco e Silva
DOI:
https://doi.org/10.17979/redma.2019.23.1.5453Branding and influencers in fashion communication. Gucci as a study case
- Paloma Sanz-Marcos
- Concha Pérez-Curiel
DOI:
https://doi.org/10.17979/redma.2019.23.1.5452Analysing the concept of branding: perspectives from the literature
- Valentín Gallart-Camahort
- Luis Callarisa Fiol
- Javier Sánchez García
DOI:
https://doi.org/10.17979/redma.2019.23.1.5454Wedding celebration preferences: the rise of the wedding event
- Noemi Angela Mamani Condori
- Boris Andrés Arko
- Ana Alejandra Fuentes Cuiñas
DOI:
https://doi.org/10.17979/redma.2019.23.1.5455From traditional marketing to liberation marketing
- José María Filgueiras Nodar
DOI:
https://doi.org/10.17979/redma.2019.23.1.5456Engagement and brand equity in the luxury sector
- Eugenio De la Oliva Ramos
- Valentín Gallart Camahort
- Laura Fernández Durán
DOI:
https://doi.org/10.17979/redma.2019.23.1.5457Brand impact on customer loyalty in Starbucks, Guadalajara
- Pedro Aguilar Pérez
- Lucila Patricia Cruz Covarrubias
- Pedro Daniel Aguilar Cruz
- Rosalinda Garza Estrada