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Vol. 02 No. 019 (2017)
Vol. 02 No. 019 (2017)
DOI:
https://doi.org/10.17979/redma.2017.02.019
Published:
2019-05-06
Table of contents
Articles (open section)
Strategies for the recovery of the service in the satisfaction of the client. Analysis of mobile phone companies
Guillermo Iván Abril Cordero
DOI:
https://doi.org/10.17979/redma.2017.02.019.4851
Pages
5-31
Infant formula nutrition buying behavior in a pharmacy chain
Javier Calero
Ma. Elizabeth Arteaga
DOI:
https://doi.org/10.17979/redma.2017.02.019.4852
Pages
33-45
Measurement of financial knowledge in participants in financial education programs: the case of Bank of Loja
Gloria del Carmen Palacio Valdivieso
DOI:
https://doi.org/10.17979/redma.2017.02.019.4853
Pages
47-60
Tourist perceptions and expectations from an animated film. The case of Rio
Santiago Salinas
Judith García
DOI:
https://doi.org/10.17979/redma.2017.02.019.4854
Pages
61-81
The level of consumer involvement with the sport and its influence on the image of the sponsor and the event, and the intention to purchase sports sponsorship
Soledad Zapata Agüera
Laura Martínez Caro
DOI:
https://doi.org/10.17979/redma.2017.02.019.4855
Pages
83-108