History of the journal

Redmarka. Revista de marketing aplicado  was first published in Buenos Aires in 2009 as Redmarka. Revista Académica de Marketing Aplicado, edited by the Centro Iberoamericano de Estudios en Comunicación, Información y Desarrollo (CIECID, ISSN 1852-2300) and by the Unidad de Investigación de Marketing Aplicado (UIMA) at the University of A Coruña (now the Grupo de Investigación de Marketing Aplicado, iMARKA). Since January 2019, the journal has been edited by the University of A Coruña through the iMARKA research group. 

Focus and Scope

Redmarka is dedicated to the publication of original research works conducted by academics and professionals that address all aspects of marketing theory and practice in any of its dimensions and application fields, as well as communication and new technologies and their application to marketing management. All these actions are aimed at making science accessible not only to the academic world but also to citizens, as well as social, political, and economic stakeholders.

The journal welcomes both traditional and critical studies, ranging from highly empirical approaches to more reflective perspectives. It also values systematic review articles and studies that offer new directions for the field.

Periodicity, publication sections, and languages

The journal currently publishes two regular issues per year on a semiannual basis (January–June, July–December) and accepts research articles, book reviews, and project notes in Spanish, English, and Portuguese, in the fields of applied marketing, communication, and new technologies.

Target Audience

Redmarka is aimed at individuals from academic fields, researchers, experts, and professionals whose activities or interests are related to marketing in any of its dimensions, communication, new technologies, and their application to management and marketing. 
Readers: anyone interested in the field of marketing, whether they are academics, researchers, professionals, or students.

Open access policy and funding

Redmarka is an international open access journal, peer-reviewed through a double-blind system.
Redmarka provides diamond open access (without charging publication or reading fees). The journal operates solely based on the selfless commitment of its editors.

To learn more about the journal's open science policy, see the "journal policies" section.

Content archiving

This journal uses the LOCKSS and CLOCKSS systems to ensure the permanent and secure storage of its published content. These systems enable the creation of a distributed archive among collaborating libraries, with the aim of preserving and restoring information over time.
Through the following links, you can access the LOCKSS and CLOCKSS editorial manifesto for the Redmarka Journal.

Interoperability Protocol

The journal implements the OAI 2.0 protocol (The Open Archives Initiative Protocol for Metadata Harvesting) for metadata harvesting from repositories. This feature can be verified at the following address: https://revistas.udc.es/index.php/nombredelarevista/oai

Copyright notice/ Creative commons license

The intellectual property of the articles published in Redmarka. Journal of Applied Marketing belongs to the authors.
Unless otherwise indicated, all content in the electronic edition is distributed under a CC BY-SA 4.0 International license.

Privacy statement

The names and email addresses entered in this journal will be used exclusively for the stated purposes of the journal and will not be made available to third parties or used for any other purposes.

Rights and responsabilities of the Editorial Team

This information can be found in the journal’s Code of ethics section.

Social Media

Redmarka invites the academic and professional community to visit and follow its profile on LinkedIn. This space is used to share published articles, relevant marketing news, and updates on each new issue of the journal.
The profile is designed as a meeting point to encourage interaction among authors, readers, and editors, promoting the exchange of ideas and the strengthening of networks around marketing.

Statistics of the last years

• 2021
  • Published issues: 2
  • Total papers received: 28
  • Total papers accepted: 16 (57.14%)
  • Total papers rejected: 12 (42.86%)

• 2022
  • Published issues: 2
  • Total papers received: 27
  • Total papers accepted: 17 (62.97%)
  • Total papers rejected: 10 (37.03%)
• 2023
  • Published issues: 2
  • Total papers received: 24
  • Total papers accepted: 13
  • Total papers rejected: 11 (45.84%)
• 2024
  • Published issues: 2
  • Total papers received: 28
  • Total papers accepted: 15 (54%)
  • Total papers rejected: 13 (46%)
  • Number of reviews requested: 55
  • Number of reviews received: 33