Redmarka. Revista de marketing aplicado was first published in Buenos Aires in 2009 as Redmarka. Revista Académica de Marketing Aplicado, edited by the Centro Iberoamericano de Estudios en Comunicación, Información y Desarrollo (CIECID, ISSN 1852-2300) and by the Unidad de Investigación de Marketing Aplicado (UIMA) at the University of A Coruña (now the Grupo de Investigación de Marketing Aplicado, iMARKA). Since January 2019, the journal has been edited by the University of A Coruña through the iMARKA research group. The journal currently publishes two ordinary issues a year (January-June, July-December) and accepts manuscripts for research articles and reviews in Spanish and English related to applied marketing, communication and new technology.

Redmarka is aimed at the following readership:

Authors: Academics, researchers, experts and professionals from the field of

• marketing in any of its applied aspects or dimensions
• communication
• new technology and its application in marketing and management.

Readers: Academics, researchers, students and professionals with an interest in marketing.

 

Open access policy and financing

All of the journal’s content is available in immediate open access, on the principle that making research freely available to the public supports a greater global exchange of knowledge.

Redmarka does not charge contributors any fees for open access publication.

All production and publication costs are paid for by the University of A Coruña.

Indexing

-Assessment systems

 

      

 

-Databases

 

 

-Distribution portals

     

 

 

Statistics of the last years

• 2021
  • Published numbers: 2
  • Total papers received: 28
  • Total papers accepted: 16 (57.14%)
  • Total papers rejected: 12 (42.86%)

• 2022
  • Published numbers: 2
  • Total papers received: 27
  • Total papers accepted: 17 (62.97%)
  • Total papers rejected: 10 (37.03%)
• 2023
  • Published numbers: 2
  • Total papers received: 24
  • Total papers accepted: 13
  • Total papers rejected: 11 (45.84%)