Fundamentos del neuromarketing desde la neurociencia del consumidor para la generación de confianza
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Este documento recopila, a través de una revisión bibliográfica, los fundamentos del neuromarketing, desde la neurociencia del consumidor, para la generación de confianza a través de los medios sociales digitales. Concluye con tres principios aplicables en Neuromarketing para la generación de confianza; sensaciones de compra inteligente, influencia de la recomendación y contenidos de empatía que incluso puedan generar acciones colectivas.
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