Monographic section June 2025 

Monographic issue led by Sandrina Teixeira (ISCAP - Instituto Politecnico do Porto).

Marketing today

Redmarka invites researchers, academics, and marketing professionals to submit contributions for its special issue "Marketing Today" (Vol. 29, No. 1), which will be published in June 2025. This issue will focus on exploring the most relevant challenges and opportunities in the field of contemporary marketing.

In a constantly evolving environment, marketing faces new challenges stemming from technological advances, regulatory changes, and increasing consumer expectations. This special issue seeks applied research and critical reflections that help to understand how marketing is evolving in this transformative context.

For this special issue, titled "Marketing Today," topics of interest include, but are not limited to, the following:

• Responsible marketing and sustainability: The role of marketing in achieving environmental and social goals.
• Adapting to the post-cookie era: Innovations in digital marketing following changes in data privacy.
• Marketing under the General Data Protection Regulation (GDPR): How data protection regulations impact marketing strategies.
• User experience at the center of it all: Putting the consumer at the heart of marketing decisions.
• Agile marketing: Marketing strategies that respond quickly to changes in the business environment.
• Marketing and sales: Bridging the gap between the two.
• Personalized experiences: The power of personalization in increasing customer loyalty.
• Artificial Intelligence (AI): Applications of AI in marketing for process optimization and automation.
• Multichannel (Omnichannel) communication: Coordinating multiple channels to create a cohesive and effective customer experience.

DEADLINE: April 15, 2025

*The journal also accepts articles on miscellaneous topics in its open section.

Monographic section December 2025 

Special issue coordinated by Mónica López Golán from the Faculty of Communication Sciences at the Universidade da Coruña (Spain) and Francisco Paniagua Rojano from the University of Málaga (Spain).

Artificial Intelligence in Service of Strategy: New Paradigms in Communication and Marketing

Artificial Intelligence (AI) is redefining how organizations design their communication and marketing strategies, driving transformations in message personalization, trend prediction, process automation, and decision-making.
Using AI-based tools, organizations can analyze large datasets to personalize audience experiences, efficiently manage relationships with various stakeholders, and optimize communication and marketing strategies in real time. In this way, AI not only enhances decision-making accuracy but also strengthens the creation of narratives aligned with institutional goals, fostering more effective strategic communication adapted to the demands of the environment. However, the use of these technologies also raises significant challenges, such as risks related to misinformation, discourse control, and opinion manipulation. These concerns highlight the need to review and update current regulations to ensure the ethical and responsible use of AI.

In this context, it is crucial to examine the implications of AI on critical aspects such as labor sustainability, algorithm transparency, and data privacy, as well as its impact on the diversity of voices in media and advertising. Equity, the protection of fundamental rights, and transparency must form the foundation of an ethical framework guiding the development and implementation of these technologies.

Finally, it is essential to promote a balance between technological innovation and social well-being so that AI-based strategies contribute not only to organizational progress but also to collective benefit. This integrative approach will allow for maximizing the opportunities AI offers while mitigating its risks, ensuring a positive and sustainable societal impact.

Proposed Topics:

1. Process automation in strategic communication
2. AI and marketing personalization
3. Predictive marketing and decision-making
4. Ethics, transparency, and regulation
5. AI in crisis management and corporate reputation
6. Privacy, data protection, and misinformation
7. AI and the construction of institutional image
8. Diversity, gender bias, and social responsibility
9. Impact on communication professionals and public service media
10. Applications in video games and startups

SUBMISSION DEADLINE: October 1, 2025
The journal accepts articles on miscellaneous topics in its open section.