Vol. 1 No. 016 (2016)

DOI: https://doi.org/10.17979/redma.2016.01.016

Published: 2019-05-09

Table of contents

Articles (open section)

Formal and informal channel: consumer choice

  • Madeline Melchor Cardona

DOI:

https://doi.org/10.17979/redma.2016.01.016.4869
PDF (Spanish)

Fundamentals of neuromarketing from the neuroscience of the consumer for the generation of trust

  • Raquel Tinoco-Egas

DOI:

https://doi.org/10.17979/redma.2016.01.016.4870
PDF (Spanish)

Relationship marketing: an analysis of its definition

  • José Ramón Sarmiento Guede

DOI:

https://doi.org/10.17979/redma.2016.01.016.4871
PDF (Spanish)

Information technology in companies: trend analysis from groupware and social software

  • Wilmer Illescas Espinoza

DOI:

https://doi.org/10.17979/redma.2016.01.016.4873
PDF (Spanish)