A sustentabilidade como modelo de desenvolvemento responsable e competitivo

Abstract

The aim of this paper is analyzed by the analytical method competitiveness strategy based on sustainability strategy to lead the way to a model of responsible development and competitive. Taking as its starting point the following statement: The maturity of a sustainable business strategy positively affects competitiveness. The results of this states that the current business strategy seeks an ecologically appropriate, economically viable and socially just to reach sustainable equilibrium promoted by the institutions and strengthened the capabilities and resources that each company has to develop benefits promote the overall development and achieve the maximization of benefits from a perspective tangible and intangible..