Eficacia comunicativa del diseño gráfico generado por inteligencia artificial
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https://doi.org/10.17979/redma.2025.29.2.12593Resumen
Este estudio revisa sistemáticamente la producción científica (2010-2025) sobre diseño gráfico generado por inteligencia artificial (IA), evaluando su eficacia comunicativa en atención, persuasión y recuerdo. Con un corpus de 250 documentos indexados en WoS y Scopus, se aplica una metodología mixta sustentada en PRISMA y análisis bibliométrico estructural. El análisis evidencia un tránsito de enfoques computacionales aislados hacia marcos interdisciplinares que integran visión computacional, comunicación persuasiva y cognición mediática. Se identifican patrones semánticos, núcleos de colaboración y vacíos metodológicos, especialmente en la evaluación empírica del impacto visual en usuarios. Asimismo, se observa que la IA redefine la estética y modifica la percepción de autenticidad. El aporte consiste en un marco conceptual integrador que vincula métricas computacionales y psicocognitivas, ofreciendo lineamientos replicables y una lectura crítica del diseño automatizado.
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