Publicity, environmental education and global warming
Main Article Content
Vol. 01 No. 07 (2009), Resources and social tools, pages 127-143
Submitted: Jun 30, 2015
Abstract
Introducing as a strategy to reduce emissions of greenhouse gases an advertisement promoting responsible climate change. Lists the possible links between environmental education and publicity, and strategies to follow in the classroom. An analysis is made of the so-called eco-advertising. Proposed code as of good practices in the advertising of cars and air transport in relation to climate change and energy saving. It proposes the creation of an Observatory of Advertising and Climate Change.
Keywords:
Climate Change, environmental education, advertising campaign and environment, Good Practices Advertising, Advertising Observatory
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