Comunicación. A chave do éxito dunha área protexida

Abstract

In protected areas, communication takes place on three levels: internal, with those who work in the area; ex situ, with those who live in the area; and, finally, in situ, with the visitors that come in their free time. To manage an area, it is necessary to develop a plan; communication through the different tools available (regular information sessions, environmental education programmes, advertising campaigns in the media, heritage interpretation, etc.) plays a vital role in the management of the territory.