Vol. 02 No. 09 (2012)

DOI: https://doi.org/10.17979/redma.2012.02.09

Published: 2019-04-22

Table of contents

Articles (open section)

Mahou and Coronita: comparative analysis of the mark value for the spanish consumer

  • Cristina Calvo Porral
  • Paulino Montes Solla
DOI: https://doi.org/10.17979/redma.2012.02.09.4752
Pages 3-28

Marketing for a better quality of tourism services in cuba

  • Gladys Caridad Seguí León
  • Daymelis Rodríguez Miló
DOI: https://doi.org/10.17979/redma.2012.02.09.4753
Pages 29-61

Graphical overview of attitudes heterogeneity in a tourist destination

  • José Ramón Cardona
  • Antoni Serra Cantallops
DOI: https://doi.org/10.17979/redma.2012.02.09.4754
Pages 63-87