Artificial intelligence in Spanish audiovisual distribution: strategies, challenges, and opportunities
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https://doi.org/10.17979/redma.2025.29.2.12696Abstract
This research examines the impact of Artificial Intelligence (AI) and predictive data on the strategies for selecting and scheduling film releases in Spain. Through a qualitative approach that combines documentary analysis and interviews with industry professionals, it explores current trends and the main challenges linked to the adoption of these technologies. Preliminary findings indicate that AI and predictive analytics are gaining a crucial role in distributors’ decision-making, particularly through tools that anticipate the potential success of films and design more precise marketing campaigns. However, the study also highlights certain risks: excessive reliance on algorithms could lead to the standardization of content and limit creative diversity. In addition, there is concern about the potential replacement of human expertise, which could diminish the value of professional experience. This work seeks to contribute to the debate on how to integrate AI in a balanced and sustainable way within the Spanish audiovisual distribution sector.
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