“Alzando el vuelo”. Programa de conservación da Águia Imperial Ibérica

Abstract

With the objective of contributing to the recovery of the Iberian Imperial Eagle, one of the birds of prey which is most under threat in Europe, rife in the Iberian Peninsula and “In Danger”, the SEO Bird Life organization developed the campaign known as “Flying Off”, which is strucyured into three major lines of action, that is, management of the habitat, protection and participation, and informing the public opinion and providing information. In order to carry out these lines of action and to reach the objective of contributing to the protection of the Iberian Imperial Eagle, there exists a great need for the use of the social instruments of communication, informing the public opinion, participation and education